Saturday, June 10, 2006


You have to hand it to the Italians for business acumen: with the advent of the World Cup, the country has gone "offer" mad! According to an article [unavailable online] in La Sicilia today, you can buy a state-of -the-art TV now and, if Italy wins, you will get your money back. In addition, there are free flights available for every goal Italy scores against Ghana on Monday evening [provided you book in advance of the match]. The paper jokes that, in the event of an Italian win, Fisichella will drive round Silverstone in his underpants and Prodi will reverse the decision about the Messina bridge project! Of course, the article goes on to say, all the business people know the chances of an Italian win are slim, so they feel quite safe in promoting these offers.

I remember scenes of grown men crying in the streets when Italy was runner-up in 1970 and 1994. Do I take it that all the businessmen will cry publicly if the team actually wins this time?!

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