Thursday, November 18, 2010


Here is a video to make us all glad to be alive and below it is my article about it for yesterday's edition of Italy Magazine.

Agira - Fashion Capital of Italy?

A one-minute YouTube video about the village of Agira in Enna Province, Sicily has received over 48,000 views in just one week. The video features some very special sights in Agira – its inhabitants, “the coolest people ever seen”, who certainly know how to dress with style.

In the video you can see, among others, Antonio, whose style is “experimental Scottish elegance”, Giuseppa, “the Oriental fashion dream”, Nino, who sports the “Dolcevita total look” and Vincenzo and Carmela going for a stroll as the “eternal love défilé”.

So is Agira really the hidden fashion capital of Italy? The video is the idea of a group of creative young people at the online communications company Mosaicoon and a company spokesperson says they were one of the first companies in Italy to understand the potential of viral video for their clients. The video is part of an advertising campaign to promote the first fashion village in Sicily, Sicilia Fashion Village, near Enna.

Whether you are interested in the promotion or not, we think you will enjoy the video.


Rosaria Williams said...

Ah, everyone can look like a star when a camera rolls. Fun!

Claude said...

It's a delightful video. I love it. The people wear fashion with a charming naturalness. Thanks for showing it, Pat.

RNSANE said...

What a fun video that was. The young enterpreneurs who made it are to be applauded.

Nerys said...

Thanks for sharing the video, Agira's idea of fashion's much more fun than the Milanese one!

Welshcakes Limoncello said...

Hi, lakeviewer. Yes, great fun! Glad you like it, Claude. I agree, Carmen. Hi, Nerys. They're all terrifyingly perfect up there, aren't they?


View My Stats