The Etna area, so proud, a few weeks ago, to have
become a UNESCO World Heritage Site , has been given a definitive thumbs down by tourists because of a perceived lack of cleanliness there. A dearth of decent toilet facilities also featured high on the list of tourists' complaints. Something, it has been recognised, must be done but before the whole of Italy closes down for the "silly two weeks" around
ferragosto [Assumption Day], I have some other suggestions [which some areas will need to heed more than others] for Italian tourist boards:
1. Yes, Italy, you need good toilet facilities at tourist spots. Tourists are not in a position to "wait till they get home" or even to their hotel and they want to be able to relieve themselves in clean surroundings without an interminable wait. Note to Sicily: If the tourists are women, they will also expect the toilet to have a seat!
2. Still on bathrooms, I'm really sorry if some tourists have taken things from or treated yours disrespectfully. The majority, however, have no intention of doing this and to be instructed how to behave in crappy, curt English scrawled on scruffy notices is hardly welcoming.
3. It is not normal, in most other countries, to see overflowing rubbish containers in the street but having them emptied here depends on your town councils paying their refuse collectors, which is quite a normal thing to do elsewhere. People even get paid every month, without question. So put some pressure on your councils!
4. Bus stops need to be clearly indicated as do the locations for buying tickets.
5. Tourists need easy transport links from large and small towns to nearby tourist attractions. They do not expect to have to take a taxi or to pay an exorbitant fare for one!
6. Not everybody is capable of climbing 500 steps to get into every church they see.
7. In the rest of the world, tourist offices exist to give tourists information. That is their function! They are also OPEN during the peak tourist season. Incidentally, the rest of the world does not close down for most of August.
8. If you're going to use English, get it checked by someone who is a native speaker or an English teacher and preferably both. What the hell is "next opening" supposed to mean, for instance? I have recently seen an advertisement in English for a house built in the year "800" [which to an English speaker means 800 AD] when what was meant was obviously the nineteenth century. OK, I'm British and therefore precise but even an Italian would have to admit that there is quite a difference here!
9. A "Bed and Breakfast" and a self-catering house or apartment are two completely different concepts - yes, they are! A British or American person does not expect to have to prepare his or her own breakfast in a "B&B".
10. We do still love you, Italy but a little consideration of tourists' needs would not go amiss!