Originally shown at Milan Expo and published on Vimeo in September, the video below has now, with much fanfare, been uploaded to YouTube and is being hailed here as a masterpiece. It is certainly a break with traditional clips promoting Sicily and has been conceived with social networks in mind. The target market is Northern Europe, where people are known to start planning their holidays in January.
I'd very much like to know what all of you think before I divulge my own opinion but I do want to congratulate the Comune di Ragusa for having the courage to do something in a new way and I wish them every success.
Ragusa - easy to reach, hard to leave