It seems I wasn't the only person in Modica to be a little perplexed a few days ago to see "Cioccolato di Modica" advertised in the Lidl leaflet at €1,49 per bar [the usual price being around €2,00]. Some citizens have gone into what I will call "chocoshock" at this underselling of a traditional product of which the city is justly proud and which certainly interests tourists.
It must be said that the chocolate maker who landed the contract had a perfect right to do so, if these bars are being made by traditional Modican chocolate methods, but other chocolate makers and some politicians here feel that it is high time Modican chocolate received Igp [ EU Protected Geographical Indication] status. A dossier applying for this has been in preparation for some time and is said to be "almost" ready [which, given Italian flexibility, could mean tomorrow or five years from now]. Then there will be an interminable wait for a decision.
This is one case in which that plentiful Sicilian quality, pazienza, is likely to melt away.
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| Chocolate being made to traditional recipes at Bonajuto, Modica |
3 comments:
Oh, dear! Block the choc!
I think it is only right that the Modican Chocolate gets protected status too. Just like the Cornish pasty and cheeses here. I am behind everyone in Modica!! Definitely "chocoshock" .
Oh, dear, indeed, Lee. Hi, Anne. I agree.
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