Monday, September 05, 2011

NOW IT'S "BRAND SELINUNTE"

Temple of Hera, Selinunte

Where Agrigento wishes to go, Selinunte is leading, it has been revealed:  the architectural site in the Province of Trapani has been "married" to Italian cashmere king Brunello Cucinelli, who will be paying a fee to the Province in return for the right to use the Selinunte "brand" on his products.  Mr Cucinelli, it is only fair to say, is a businessman with an ethical conscience:  he has been largely responsible for revitalising his wife's home town of Solomeo  [Umbria] by setting up his headquarters there and you can read more about him over at Alex's blog.

Sicilian Regional Cultural Councillor Sebastiano Misseneo sees initiatives like the Selinunte one as the way forward for Sicily and believes that other world-famous Italian companies such as Dolce & Gabbana, Ferrari, Geox and Ferragamo may also be interested in promoting the island in this way.

There were originally five Greek temples at Selinunte but only the Temple of Hera, known as Tempio E, has been reconstructed.  Foodies may like to know that the site has another claim to fame, for it is from the word Selinunte that Italian derives the word sedano and from this that English derives the word "celery".

Sicilian celery

9 comments:

rosaria said...

Everyone gains under these conditions. Greetings.

jams o donnell said...

Not a bad commercial tie in at all.

I didn't know the origins of the word celery but then I can't stand the stuff!

Patricia said...

Selinunte was one of the first Greek ruins we visited in Sicily. I have found memories of it.

Ellee Seymour said...

I would love to visit Selunite one day, it looks stunning. And yes, an interesting connection of words.

James Higham said...

How to cheapen one's history.

LindyLouMac in Italy said...

Sounds like a good thing for Sicily.

Thanks for your comment on my Bolsena post, sorry you had problems posting.

Welshcakes Limoncello said...

Hi, Rosaria. This time, yes, but I'm not sure about such projects long-term. Ah, you've never had to eat it as part of a diet then, jams? Hi, Patricia. Glad you have good memories of Selinunte. Hi, Ellee. It is but I think Agrigento is more beautiful.

Pat @ Mille Fiori Favoriti said...

This is interesting news! Good for Sicily. I wish more companies would invest in the Calabria region. Do you ever think a bridge will be built to connect Sicily to the mainland at Messina?

Welshcakes Limoncello said...

Hi, Pat. Yes, the whole of the South needs investment. work has started on the Bridge but it is a "stop-go" affair. Opinion on it is divided. Personally I think it will happen one day.

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